Sharp minds,
illuminated destinations.

Strategy and intelligence for tourism boards, governments, and developing companies worldwide.

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What we do

Integrated expertise across
the tourism value chain

From a blank map to a fully positioned destination — MindLit provides the analytical rigour and creative strategy that turns tourism potential into competitive advantage.

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Destination Master Plans

Long-term strategic frameworks that align stakeholders, define sustainable growth targets, and set a clear development roadmap for regions, cities, and resorts.

Marketing Strategy

Operational marketing plans — digital and offline — covering channel selection, campaign architecture, content strategy, and performance measurement frameworks.

Tourism Product Development

Design of competitive tourism products and packages, identifying unique selling propositions and crafting the experiences that drive conversion and visitor loyalty.

Market Research & Forecasting

Rigorous quantitative and qualitative research across origin markets, competitor landscapes, and demand segments — including demand projections and long-term scenario modelling.

Destination Branding

Positioning strategies and brand architecture — from country brands to sub-regional clusters — that create differentiated, compelling identities in crowded global markets.

Investment & Feasibility

Feasibility studies, investment plans, and business models for tourism infrastructure, resorts, and destination development projects — linking strategy to capital decisions.


Track record

More than two decades.
Five continents.

A sustained practice working alongside the world's leading development institutions, governments, and private investors on some of the most complex tourism challenges of our time.

30+
Countries
20+
Years of practice
50+
Major projects
6
Languages
East Asia Caucasus & Central Asia Middle East East Africa North Africa Mediterranean Europe South-East Europe Western Europe Caribbean Central America South America

Selected projects

From strategy to implementation

A selection of engagements across geographies, client types, and project scales.

National Tourism Master Plan — Guatemala Positioning strategy · Program of marketing activities UN Tourism
Integrated Investment Plan — Arequipa, Peru Investment planning · Demand forecasting World Bank
Regional DMO Establishment — Middle East Institutional design · Governance Local Government
Desert Resort Master Plan — Middle East Positioning · Value Proposition NDA
COVID-19 Recovery Plan — Jamaica Crisis strategy · Resilience IADB
Sustainable Tourism Strategy — Central Asia Regional strategy · 2030 vision ADB
Tourism Master Plan — Muscat, Oman Marketing plan · Competitiveness Tourism Ministry
Destination Development & PPP — Tatev, Armenia Master plan · Governance USAID
Destinations Management Program — Panama Destination management · Community tourism IADB
Tourism Development Guidelines — Bolivia National strategy · Market opportunities UN Tourism
Key Tourist Products Development — Portugal Competitiveness · Business model Ministry of Economy
National Marketing Plan — Greece Marketing strategy · Market intelligence Ministry of Tourism

Evidence-led.
Stakeholder-rooted.

Every engagement follows a rigorous diagnostic process, grounding recommendations in market reality while ensuring local ownership from the outset.

I

Diagnose

Comprehensive assessment of demand, supply, competitive position, and institutional capacity — quantitative research combined with direct stakeholder engagement.

II

Position

Define a clear, differentiated positioning based on genuine competitive advantage — what the destination can own and defend in its target markets.

III

Activate

Translate strategy into an operational plan with prioritised actions, investment requirements, KPIs, and the governance structures to sustain implementation.

"Sustainable tourism growth is not a product of promotion — it is the result of deliberate, locally-owned strategic choices made with rigorous market intelligence."

Trusted by

Leading institutions,
governments, and investors

Our staff has worked as primary consultant and within international teams for a broad range of public and private clients.

UN Tourism UNDP UNIDO World Bank Asian Development Bank Inter-American Development Bank EU GIZ USAID Ministry of Tourism – Greece Ministry of Tourism – Oman Ministry of Economy and Innovation – Portugal Georgian National Tourism Administration Hangzhou Tourism Commission

Let's discuss your project

Whether you are scoping a national strategy, a business development initiative, or a training programme, MindLit brings a hands-on international practice to every brief. Engagements are tailored to your specific context and goals.

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Based in
Venice, Italy · Barcelona, Spain · Zürich, Switzerland
Available worldwide
Contact languages
English · Spanish · Italian